Nowadays we are constantly listening how social media are changing and shaping the world around us and what a dramatic improvements in communication, connectivity and socializing they enabled. Yes, all this is true, but not long ago I read an interesting article, “In Praise of the Original Social Media: Good Ol' Television”, where author, Simon Dumenco, point out an interesting dilemma, “people often use “new” social media to talk about what is/was on TV”.
“For all the buzz and obsession about social media, old media still rules our lives. And of all the old media, TV maintains the tightest grip on our collective consciousness. Pay attention to what is really being talked about en masse on Twitter (and Facebook and elsewhere in the social- media sphere) and chances are pretty good it relates to what is on TV at the moment somewhere in the world, or what was on TV last night”.
He argues that people want to watch TV together, not only with their friends and families in their homes, but with the culture at large. TV remains not only passive medium, but one that people want to consume socially.
“We want to experience what lots of other people are experiencing and TV still delivers that mass, simultaneous experience better and more economically than anything else. There’s something deeply, beautifully human about people using newfangled social media to share their awe about great moments on good old-fashioned TV.”
To some extent I have to agree with his statements. I checked a little bit on Twitter and Facebook, and there are quite a lot of comments, link and groups that relates to what is/was on TV. But I am not sure if TV world in social media sphere really dominate over online world. In my opinion contents of social media depends on what age group and which social medium we are watching. Younger generations are definitely moving away from TV and instead on relying on TV for mass, simultaneous experience, they are using other online, digital sources. For other age groups, social media allows them to watch TV and interact on a “global” level with people watching the same show. As one of comments put it nicely, "social media are like the community TV room in the old-school college dorms. And it is for people who are old enough to know what is meant when we say that".
Project for Excellence in Journalism made an interesting survey about how blogs and social media agendas relate and differ from the traditional press. They confirmed assumption that relationship between traditional media and social media content differs according to a medium.
“While social media players espouse a different agenda than the mainstream media, blogs still heavily rely on the traditional press for their information. More than 99% of the stories linked to in blogs came from legacy outlets such as newspapers and broadcast networks. Twitter, by contrast, was less tied to traditional media. Here half (50%) of the links were to legacy outlets; 40% went to web-only news sources such as Mashable and CNET. The remaining 10% went to wire stories or non-news sources on the Web.”
Although new technologies are increasingly steering us away from traditional media, TV is definitely not going to vanish in the foreseeable future, but the way next generations will watch TV will differ drastically from what we know today.
“For all the buzz and obsession about social media, old media still rules our lives. And of all the old media, TV maintains the tightest grip on our collective consciousness. Pay attention to what is really being talked about en masse on Twitter (and Facebook and elsewhere in the social- media sphere) and chances are pretty good it relates to what is on TV at the moment somewhere in the world, or what was on TV last night”.
He argues that people want to watch TV together, not only with their friends and families in their homes, but with the culture at large. TV remains not only passive medium, but one that people want to consume socially.
“We want to experience what lots of other people are experiencing and TV still delivers that mass, simultaneous experience better and more economically than anything else. There’s something deeply, beautifully human about people using newfangled social media to share their awe about great moments on good old-fashioned TV.”
To some extent I have to agree with his statements. I checked a little bit on Twitter and Facebook, and there are quite a lot of comments, link and groups that relates to what is/was on TV. But I am not sure if TV world in social media sphere really dominate over online world. In my opinion contents of social media depends on what age group and which social medium we are watching. Younger generations are definitely moving away from TV and instead on relying on TV for mass, simultaneous experience, they are using other online, digital sources. For other age groups, social media allows them to watch TV and interact on a “global” level with people watching the same show. As one of comments put it nicely, "social media are like the community TV room in the old-school college dorms. And it is for people who are old enough to know what is meant when we say that".
Project for Excellence in Journalism made an interesting survey about how blogs and social media agendas relate and differ from the traditional press. They confirmed assumption that relationship between traditional media and social media content differs according to a medium.
“While social media players espouse a different agenda than the mainstream media, blogs still heavily rely on the traditional press for their information. More than 99% of the stories linked to in blogs came from legacy outlets such as newspapers and broadcast networks. Twitter, by contrast, was less tied to traditional media. Here half (50%) of the links were to legacy outlets; 40% went to web-only news sources such as Mashable and CNET. The remaining 10% went to wire stories or non-news sources on the Web.”
Although new technologies are increasingly steering us away from traditional media, TV is definitely not going to vanish in the foreseeable future, but the way next generations will watch TV will differ drastically from what we know today.
Ni komentarjev:
Objavite komentar