It was estimated that around 4 billion people across the world watch TV, but today there is an increasing amount of our entertainment experiences that is coming from our phones and computers, mainly because they have access to the web. But on other hand these devices still lack some features and high-quality viewing experience that the TV offers. Google combined the best of TV and the best of the web in one seamless experience.
They have presented it on their Official Blog:
“Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more. Google TV uses search to give you an easy and fast way to navigate to television channels, websites, apps, shows and movies. “
Google TV will be available in the USA in autumn this year and elsewhere around the world in 2011.
But, will Google TV really make a technological renaissance that would change our TV-viewing experience forever, as predicted by some industry analysts? Ellen Dudar says Google is repeating failures of Microsoft TV, Apple TV and Yahoo TV. She argues that for a new product to attain widespread consumer adoption, it must be 10 times better than the current way, readily accessible and cost competitive.
She says Google TV will be another ITV failure because of
• Complexity -> consumers must add yet another box to what is already a complicated setup. Had Google asked internet surfers to purchase a separate appliance to sit next to their computer, their search business would've failed miserably.
• Cost -> to make Google TV work, consumers must purchase the Logitech box (rumored to be north of $400) or a new Android HD TV. This is in addition to what they pay for cable and satellite television since Google TV does not deliver television programming.
• Consumer behavior-> Consumer research indicates viewers want much more from their TVs, but not open surfing of the web. They want features that enhance programming and deliver convenience.
• Confused advertising -> Google wants a slice of the $70 billion advertising pie, while Google can deliver new ads in their overlays; they have nothing to do with making linear television spots more targeted and interactive. In fact, Google TV encourages even greater audience fragmentation that undermines television content and advertising models.
• Competition -> By the time Google makes its service available, 25 million cable homes will have interactive features at no additional cost and effort.
Although viewing experience that combines TV and the freedom and power of the Internet sounds appealing, I agree with Ellen Dudar, consumers want their TV to do more, but only if it's easy, relevant to the viewing experience and provides real consumer benefits. Will be Google TV able to fulfill all these requirements?
They have presented it on their Official Blog:
“Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more. Google TV uses search to give you an easy and fast way to navigate to television channels, websites, apps, shows and movies. “
Google TV will be available in the USA in autumn this year and elsewhere around the world in 2011.
But, will Google TV really make a technological renaissance that would change our TV-viewing experience forever, as predicted by some industry analysts? Ellen Dudar says Google is repeating failures of Microsoft TV, Apple TV and Yahoo TV. She argues that for a new product to attain widespread consumer adoption, it must be 10 times better than the current way, readily accessible and cost competitive.
She says Google TV will be another ITV failure because of
• Complexity -> consumers must add yet another box to what is already a complicated setup. Had Google asked internet surfers to purchase a separate appliance to sit next to their computer, their search business would've failed miserably.
• Cost -> to make Google TV work, consumers must purchase the Logitech box (rumored to be north of $400) or a new Android HD TV. This is in addition to what they pay for cable and satellite television since Google TV does not deliver television programming.
• Consumer behavior-> Consumer research indicates viewers want much more from their TVs, but not open surfing of the web. They want features that enhance programming and deliver convenience.
• Confused advertising -> Google wants a slice of the $70 billion advertising pie, while Google can deliver new ads in their overlays; they have nothing to do with making linear television spots more targeted and interactive. In fact, Google TV encourages even greater audience fragmentation that undermines television content and advertising models.
• Competition -> By the time Google makes its service available, 25 million cable homes will have interactive features at no additional cost and effort.
Although viewing experience that combines TV and the freedom and power of the Internet sounds appealing, I agree with Ellen Dudar, consumers want their TV to do more, but only if it's easy, relevant to the viewing experience and provides real consumer benefits. Will be Google TV able to fulfill all these requirements?
I also read about this new Google TV and I watched video about it: http://www.youtube.com/watch?v=diTpeYoqAhc
OdgovoriIzbrišiFirstly I thought that this is very good idea because like in video is said, Google TV combines best of TV and Internet. It would be so much easier to watch for example shows we already watch just online on TV and that we make our own schedule.
But on the other hand I agree with you and Ellen Dudar. It is to early for Google TV. Who would want to buy another device for TV watching, if you really do not need it. And I also believe that users of internet know how to get movies or shows online for free and watch it on their big TV. And if we think even further the future is going more to mobile direction like mobile internet and consequently also mobile TV (also with the aid of iPad). So I think that Google TV will be successful only with good marketing action and if they will be successful in enchanting "geeks" and younger generation (mostly through blogs and online advertising). But if it will be successful we will soon see. :)
The idea of Google TV seems very interesting, but I have to agree with the reervations and doubts of its success. I share Elen Dudar's opinion and also Tanja's. I too don't see any new features on this TV (as described in the blog) that we don't have already. Nobody will really want to buy something new to have what they already have. Ok, so you will be able to watch shows, series, movies etc. when you like. But don't we do this already? The TV shows are archived, so we can access them whenever we want, and if we know good sites for donwloading movies, music and series, we have everything we need. So why would we need something new. I do believe the idea of Google TV is good, but they have to work on the concept more, so the people see the benefits of such tool. A agree wit Tanja, it really is too early for a TV such as this.
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